What do four grandpas talk about at the café after a Thursday night at the range? Obviously they talk about guns, and as soon as the scores are available they congratulate the winner, and make excuses for their jams and misses. Then, after offering sage advice on the problems of the world, they talk about something near and dear to their hearts. They talk about their grandkids. And after having beat my time by two seconds last week, I was glad when Jamie moved us on to grandpa talk.
He had taken the girls to Scoop Du Jour earlier in the week, and when Kiayla saw a sign advertising our VBS, she excitedly exclaimed, “That’s my church!” Jamie thought that was great, and so did I.
Years ago I attended a seminar on church promotion, and the presenter shared something I found very interesting. He said when General Motors advertises for Chevys their goal isn’t to get more people to buy a Chevy. Their primary goal is to keep those who have already bought one excited about their purchase. They want people to respond by thinking, if not actually saying, “That’s my car!” That obviously has a bearing on advertising for a church.
Few people are going to decide to go to a particular church because they see a billboard, even one that really catches their attention. But if they hear someone exclaim, “That’s my church!”, they might. A personal endorsement, or in the case of a church an invitation, is obviously the best form of advertising.
When you came to church last Sunday, I trust you were overwhelmed by the way the building had been transformed into an African savannah for ROAR!, our VBS. Untold hours, and a considerable amount of money, was invested to make our VBS into one that will really impact the lives of our kids, and kids of the community.
Even if you didn’t have any children or grandchildren at VBS, I trust you are excited about what our church is doing. I hope that you, like Kiayla, are loudly exclaiming, “That’s my church!”
God Bless, Rick